Lady Superstar Nayanthara undoubtedly holds a prominent position in the film industry, establishing herself as a leading actress. Her popularity and charisma set her apart, making her the unrivaled top heroine in the South indian film industry. Despite receiving opportunities in multiple languages, Nayanthara predominantly features in tamil cinema, with occasional commitments in telugu and her recent bollywood debut in 'Jawaan.'
She is known for her uncompromising standards, Nayanthara is highly selective in her projects and charges a significant fee, reportedly exceeding ten crores per film. One noteworthy aspect of her contract terms is her refusal to participate in film promotions. Regardless of the movie's scale or star cast, Nayanthara ensures her absence from promotional campaigns, making it a non-negotiable condition before signing any project.
This distinctive quality showcases her unique standing and the exclusivity of her brand. Recent reports suggest that some corporate construction companies are attempting to alter this pattern by implementing new terms. Allegedly, there is a collective effort among certain corporate organizations to enforce conditions requiring actresses, including Nayanthara, to participate in promotional campaigns for their movies.
This strategic move aims to bring heroines back into the promotional circuit, and it is suggested that producers may face additional constraints related to the heroines' involvement in campaigns. Furthermore, plans are being considered to offset any losses incurred in heroine remuneration by adjusting terms related to satellite and OTT rights. In essence, this development suggests a potential shift in the industry's dynamics, with corporate entities seeking to influence promotional activities and remuneration terms for heroines, especially leading figures like Nayanthara.
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