BMW India: bmw captures 48 percent luxury EV segment, the entire stock of iX1 SUV sold within three hours
BMW Motorrad motorcycles witnessed a strong growth of 26 percent mainly due to models like the bmw G 310 R, G 310 RR, and G 310 GS.
BMW Sales in 2023
The sales of the indian automotive industry are expected to exceed 4 million in 2023 and the demand for high-end luxury brand cars is also continuously increasing. Among the most sought-after brands is bmw india, with its portfolio of both ICE and all-electric cars. According to the data, the company has maintained its growth trend in september 2023. Since january, bmw india has sold 9,580 cars and 6,778 motorcycles across its bmw Cars and mini brands bmw Motorrad respectively.
People like electric models more
Earlier, bmw Group india had reported its best-ever first-half sales, and the company is set to continue its growth in the second half of 2023 as well. While bmw Cars and Bikes registered a growth of 10 percent in 2022, bmw Motorrad registered a growth of 26 percent compared to January-September 2022. Whereas people are also liking the entry-level X1 very much. Demand among new customers for flagship models like the 7-series, i7,
BMW is the leading brand in the luxury EV segment
From january 2023, bmw has launched several all-electric models in the country and the company currently has a wide range of BEV portfolio. The latest BEV model launched in india is the iX1 SUV, which is the electric version of its popular X1 model. With a large electric portfolio, bmw currently commands a 48 percent share of the luxury EV market in india, with over 1,000 BEV vehicles sold. The popularity of bmw EVs is evident from the fact that the entire lot for the iX1 SUV for india was sold out in just 3 hours on the day of launch.
There is more demand for bikes also
BMW Motorrad motorcycles witnessed a strong growth of 26 percent mainly due to models like the bmw G 310 R, G 310 RR, and G 310 GS. Since january 2023, these motorcycles have contributed 88 percent to sales. After the launch of the CBU model GS Adventure, the company is witnessing good demand in india with total sales exceeding 10,000 units. Whereas in the sports segment, the demand for S1000 RR, M1000 RR, and M1000 R models is also quite high.
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