Indians Buying More Luxury Cars As mercedes-benz Records Highest Ever Sales
Indians are buying more luxury cars than ever although it is still a small percentage of the overall total indian car market.
The luxury car segment in india is blossoming as mercedes-benz has revealed that it sold a record 17,408 units in 2023- up from 15,822 units in 2022; +10%. This means that indians are buying more luxury cars than ever although it is still a small percent of the overall total indian car market.
As in all years, the E-Class LWB is their highest-selling car in india but interestingly the sedan segment comprising A-Class, C-Class E-Class, and S-Class still has a strong 45% of annual sales amidst the favorable buyer tilt towards SUVs. Of course, the rest of the sales come from SUVs with record performance from the SUV segment (55% contribution) with the newly launched GLC, GLE, and existing products like GLA and GLS.
For 2024, the luxury carmaker has said that it will bring in 12 plus products including 3 new EVs and many new cars from its top-end portfolio which includes the Maybach. Network expansion for the German car brand is also part of the pipeline with mercedes-benz india set to inaugurate 20 workshops and expand to further 10 new cities in 2024.
Also to start the 2024 year, mercedes-benz has also launched the 2024 GLS facelift which comes with a series of new updates including its exterior plus interiors while gaining new technology as well. The new GLS comes with petrol and diesel mild hybrid equipped engines.
The new GLS 450 4MATIC is priced at INR 1.32 crores while the GLS 450d 4MATIC is priced at INR 1.37 crores. The GLS is their flagship luxury SUV which sits at the top of the range along with the recently launched new GLE SUV also.
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