In a bold move that screams "We totally know what we're doing!", maruti Suzuki india Ltd. has unveiled its grand strategy for the decade—sell fewer cars in india and bet big on exports. Yes, in a country where cars are practically a necessity, India’s largest automaker has decided that fighting for market share is just too much work.
According to the company’s mid-term management plan (which surely took years of corporate brainstorming), maruti aims to sell only 2.54 million cars annually in india by 2030. But don't worry, they're still clinging to their ambitious production target of 4 million cars. What happens to the rest of those cars? Off they go to foreign lands, because clearly, other countries deserve them more than indian customers do.
Of course, this strategic brilliance comes in the wake of intensifying competition from Tata Motors, Hyundai, and a bunch of EV startups that have the audacity to challenge Maruti’s decades-long dominance. Instead of, say, innovating, launching better EVs, or upping their game in the SUV war, maruti seems to have taken a more zen approach: “Let them fight, we’ll just send our cars elsewhere.”
Now, let’s pause for a moment and appreciate this genius move. india, the world's third-largest auto market, is growing like crazy with increasing demand for EVs and premium SUVs. But Maruti? Nah, they’re taking their time, probably still reminiscing about the golden era when an Alto ruled the roads. Meanwhile, competitors are rolling out cutting-edge tech, safety features, and electrification.
Maruti’s confidence is truly inspiring. They’re essentially saying, “We’ll make 4 million cars, sell fewer of them here, and let exports save the day.” It’s like a cricket team deciding to score fewer runs but hoping the opponent gets bowled out anyway.
So, while indian customers eagerly wait for maruti to actually compete in the rapidly changing market, the company seems more interested in shipping its cars abroad, probably hoping nostalgia alone will keep its domestic sales afloat.
Let’s just hope they remember to leave a few cars for indian buyers by 2030.
click and follow Indiaherald WhatsApp channel