Byju's, India's biggest startup, has seen notable growth in recent years, with a slew of acquisitions including Aakash Facility, a brick-and-mortar coaching institute. According to a source, Byju's has halted all advertising for which it has taken advance reservations in the previous several days after facing backlash on social media sites. Due to the current investigation into SRK's son aryan Khan's involvement in a narcotics raid, education-tech company Byju's has halted all ads starring the bollywood superstar Shah Rukh Khan.  

Parents have been reported to have uninstalled Byju's app, claiming that SRK is not a model parent and does not deserve to be the face of an academy.
While Byju's sponsorship contract is one of SRK's largest, he is also the face of a variety of brands, LG, including Hyundai, dubai Tourism, and reliance Jio, to name a few.

According to the report, Byju's pays Khan Rs 3-4 crore each year to endorse the business. Since 2017, the actor has been a brand ambassador for the company. Byju's removed SRK advertisements because the firm did not want to be linked with the actor because of the situation surrounding Khan's kid. Though, it is unclear whether the firm has totally dropped the actor as a brand ambassador.
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Kailas Ashwin Sathish

09/10/2021 03:37 PM