A rumour is circulating that DVV Danayyaa didn't make much money from the film and only made a profit of 25 crores (consider it as salary package). Because he acquired all of the money from other people, all of those people are considered to have become his associates and have a large stake in the company. Another rumour is that the Raajamouli household directed the entire film and pocketed the majority of the revenues.
No surprise this story appears to be false; no producer would make a film with a budget of 450 crores and only make 25 crores. However, given Rajamouli's family's involvement in each of the director's films, the allegations appear to be accurate when viewed from a certain angle.