Three of this hero's films have already begun production or are in the planning stages. Nobody is aware of when they will be finished. Filmmakers are now being given strict guidelines by financiers regarding how long a picture should take to produce. Only legitimate and exciting projects will receive their full financing commitment.
An advertisement first appeared in march 1952 in the pages of the well-known film magazine Film India. The message read: "This is your final opportunity to be chosen for the crucial role of Anarkali, the stunning actress who shocked the Mughal Empire in Mughal E Azam... Searching for the girl who will play Anarkali is dilip kumar and K. Asif. You may be that girl! You could submit your picture and contact information to dilip kumar and K. Asif at the Sterling Corporation address listed below. The deadline for sending details was march 15, 1952.