Films with edgy screenplays consistently draw large crowds of viewers. Examples from recent decades include Shah Rukh Khan's "Darr" and "Baazigar," shahid Kapoor's "Kabir Singh," and the southern blockbusters "K.G.F.: Chapter 2," "RRR," and "Vikram." The "Baahubali" saga has consistently been among India's highest-grossing films, or perhaps they simply enjoy being sucked into the world of fantasy, as evidenced by the success of Kichcha Sudeep's 3D sci-fi thriller "Vikrant Rona" more recently.
Dr. Strange in the Multiverse of Madness has performed better than other hindi movies this year just because of this. It also explains why the films "Avengers: Infinity War" (2018), "Avengers: Endgame" (2019), and "Spider-Man: No Way Home" were so successful one after another (2022). What are the realities, then, that bollywood is refusing to face? sumit Kadel, a trade analyst, proposes the following explanations:
1. bollywood produces films for the urban elite multiplex market, which excludes the mass market, whose spending limit for a movie excursion is between Rs 60 and Rs 150; it is this market that has given decades of bollywood stars their blockbusters and superhits.
2. Even the audience at multiplexes "now wants to see pictures that justify, first, the commute and then the hefty ticket and food expenses in theatres" (source). They may watch entertainment for less money by using OTT platforms, where one password can be used by the entire family and there is no need to commute. Unsurprisingly, Kadel said that the multiplexes' typical monthly occupancy had decreased to 15–25%.
Dr. Strange in the Multiverse of Madness has performed better than other hindi movies this year just because of this. It also explains why the films "Avengers: Infinity War" (2018), "Avengers: Endgame" (2019), and "Spider-Man: No Way Home" were so successful one after another (2022). What are the realities, then, that bollywood is refusing to face? sumit Kadel, a trade analyst, proposes the following explanations:
1. bollywood produces films for the urban elite multiplex market, which excludes the mass market, whose spending limit for a movie excursion is between Rs 60 and Rs 150; it is this market that has given decades of bollywood stars their blockbusters and superhits.
2. Even the audience at multiplexes "now wants to see pictures that justify, first, the commute and then the hefty ticket and food expenses in theatres" (source). They may watch entertainment for less money by using OTT platforms, where one password can be used by the entire family and there is no need to commute. Unsurprisingly, Kadel said that the multiplexes' typical monthly occupancy had decreased to 15–25%.
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