According to a rumour circulating, producer DVV Danayya, who was meant to finance this project, is not keen on producing the movie with Maruthi as the director. Danayya is alleged to have had the impression that Maruthi might not be able to come up with something original or that he might not be able to handle Prabhas' celebrity after seeing the Pakka commercial.
At the same time, prabhas is reportedly reconsidering his decision to star in raja Deluxe because his career does not currently allow him to support a straightforward horror comedy. A new director appears to be required for the prabhas and Danayya project, which is anticipated to start production when Salaar and Project K are finished. Aadipurush is currently being prepared for release by Prabhas.