The well-known chocolate company Cadbury has received criticism in india for their current diwali promotion, which caused the hashtag #BoycottCadbury to become popular on Twitter. This is not the first time that a brand's marketing, such as Cadbury's, has come under fire. The new Cadbury campaign, according to twitter users, is contentious because it depicts a poor lamp vendor named "Damodar," who is purportedly modelled after the father of prime minister narendra Modi.
Have you paid close attention to the Cadbury chocolate commercial that has been running on tv channels? asks the caption of the image uploaded by twitter user Prachi Sadhvi. Damodar is the impoverished light vendor without a store. This is done to paint someone who shares the name of PM narendra Modi's father in a negative light. Tea seller with a bag of tea. Disgrace to the Cadbury Company
It turns out that Cadbury has stirred up controversy in india before. Consumers in india claimed that one of Cadbury's most well-known chocolate products, Dairy Milk, contained beef, which resulted in a significant reaction against the firm last year. Later, Cadbury emphasised that all goods produced and distributed in india are vegetarian.
Have you paid close attention to the Cadbury chocolate commercial that has been running on tv channels? asks the caption of the image uploaded by twitter user Prachi Sadhvi. Damodar is the impoverished light vendor without a store. This is done to paint someone who shares the name of PM narendra Modi's father in a negative light. Tea seller with a bag of tea. Disgrace to the Cadbury Company
It turns out that Cadbury has stirred up controversy in india before. Consumers in india claimed that one of Cadbury's most well-known chocolate products, Dairy Milk, contained beef, which resulted in a significant reaction against the firm last year. Later, Cadbury emphasised that all goods produced and distributed in india are vegetarian.
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