With the films mirchi and Srimanthudu, legendary director koratala siva established himself before reaching new heights with Janatha Garage and Mirchi. However, the one movie that brought all of his renown to the level of a global marvel to an end was none other than "Acharya." It required all in the universe for the talented director to be moved for his next film, #NTR30, to succeed after the failure of that one.

When handling the distribution choices, sales strategies, and all other business-related decisions for the acharya movie, koratala siva was said to have placed less emphasis on the script and more emphasis on the commercial aspects of the film. Rumor has it that koratala has now opted not to participate in any such aspect and will instead accept the compensation offered to him and focus entirely on the writing and director.

Although his friend mikkilineni Sudhakar is the film's producer, it is claimed that koratala delegated all those sales responsibilities to someone else, and even Kalyanram is handling those business-related matters. For the time being, the director's only priority is producing #NTR30, which he hopes will be a smash hit. The shooting begins in february 2023.

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