This year, nagarjuna Akkineni released Naa Saami Ranga, his annual Sankranthi film. The film was shot quickly and was released in theatres on the 14th of this month, which is Sankranthi. In the local market, the picture has already returned about 70% of its investment, which is a very good indicator. The opening is fairly nice, and it can be improved more if the film holds up over the next several days.

In the united states, the picture has performed predictably poorly. There wasn't much hype surrounding the film in the first place, and when combined with Nag's poor previous track record, NSR was certain to fail at the box office in the US. The telugu public in the united states believed that NSR, as a senior hero picture, could be viewed on OTT because it lacked the needed big-screen attraction. So, even if NSR had received greater word-of-mouth, it would not have performed better in the United States.

However, locally, NSR is a breather for Nag because it generated significant income this Sankranthi, providing him with much-needed box office relief. This is a considerably superior opening performance to any of his previous flicks. The Sankranthi season has come to his aid. This is a good sign for the Akkinani veteran.
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SIBY JEYYA

18/01/2024 09:33 AM