A Boston Consulting Group (BCG) survey states that 84% of smartphone users in india check their phones within 15 minutes of waking up. The survey also showed that consumers check their cellphones an average of 80 times a day, accounting for around 31% of awake time.

According to the paper, "Reimagining Smartphone Experience: How 'Surfaces' can play a key role in making the phone smarter," individuals stream material on their cellphones for half of their smartphone usage. As to the survey, the duration of time spent using cellphones has escalated from almost two hours in 2010 to over 4.9 hours. In 2010, socialising via texts or phone calls accounted for 100% of phone time; by 2023, that percentage had dropped to 20–25 percent.
 
The other activities that took place in order of priority were searching, gaming, shopping, online transactions, and news. It was discovered that individuals between the ages of 18 and 24 spend more time watching short films on YouTube, instagram Reels, and other platforms than people over the age of 35.
 
The survey also showed that, in one case in two, people pick up their phones more out of habit than necessity.
 
The survey highlighted the growing significance of cellphones in people's life, stating that they now have greater significance than wallets or keys.
 
According to the survey, the majority of people in india initially accessed the internet via their mobile phones rather than desktop computers since mobile phones were more affordable and offered cheaper bandwidth.
 
 
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SIBY JEYYA

17/02/2024 05:14 AM