Uber's CEO, Dara Khosrowshahi, has identified india as the most challenging market for the global ride-hailing company, attributing this difficulty to the behaviour of indian customers. During an event in Bengaluru, Khosrowshahi acknowledged the demanding nature of indian consumers who expect a high level of service at a minimal cost, making it a formidable challenge for uber to meet these expectations.
Despite the complexities, Khosrowshahi expressed confidence, stating that if uber can navigate and succeed in the indian market, it positions the company favourably for success in any market globally. In response to the unique demands of the indian market, the CEO outlined Uber's strategic approach, emphasizing a targeted focus on the low-cost service segment.
He suggested potential expansions into two-wheeler and three-wheeler services, aligning with the preferences and expectations of indian consumers. Khosrowshahi also commended India's robust wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital infrastructure, recognizing it as a distinguishing feature that influences the company's strategy within the indian market. During the same event, uber solidified its commitment to the indian market by signing a strategic agreement with the Open Network for wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital Commerce (ONDC), a government initiative.
The Memorandum of Understanding (MoU) reflects ONDC's vision to foster and promote wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital commerce. uber, through this agreement, expressed its dedication to further collaboration with ONDC, marking a strategic move to strengthen its position in the indian market and align with the country's evolving wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital landscape.
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