Facebook became the centre of political campaigns, with politicians using the social media site to post messages and requests at the last minute. Election-related video on YouTube took off, with everything from campaign highlights to in-depth assessments of the candidates included. Younger viewers responded particularly strongly to Instagram, which included a variety of election-related jokes and humorous postings.
While sharing amusing information regarding political campaigns, several sites also emphasised to their followers the significance of casting a ballot. social media attention in andhra pradesh switched to the attire worn by celebrities at polling places. A post featuring tollywood actor ntr donning a blue shirt to vote started this craze. The blue clothing was seen by some ysr congress party members as a subliminal support of chief minister Y.S. jagan Mohan Reddy's organisation.
After a user noticed that actor mahesh babu was also wearing blue, they wrote, "This is not a coincidence, this is confidence in Jagan." The hashtag #BlueWave went viral very fast. When a picture of jagan Mohan Reddy's wife Bharathi wearing red and white surfaced, the fad gained more traction. Further conjecture and debate among internet users were sparked by Jana Sena party supporters' claims that this was a hint to their party.