Sukumar's elevation to the position of pan-India director was not planned; in retrospect, it occurred without any tension or forethought. sukumar is currently in charge of a big and extremely promising pan-India project known as pushpa 2. However, his brand has yet to penetrate the North audience.
 
North audiences are solely familiar with Rajamouli, Prashanth Neel, and sandeep Vanga. Even now, as promotional materials for pushpa 2 are released, there is no mention of Sukumar; instead, people in the North discuss his film Pushpa. However, the same audience may easily identify other filmmakers' films such as Rajamouli's, Prashanth Neel's, and sandeep Vanga's. This is exactly when sukumar falls behind greatly.
 
Usually, fans of a certain film hype or identify the picture by elevating the director as well as the star, such as Neel mass elevations, Vanga madness, and so on. That isn't occurring here. pushpa as a brand has spread throughout the North, but the director's name has yet to reach the general public, which should be a huge concern for Sukumar. allu arjun should also boost the sukumar brand during hindi belt promotions, as he is the one who has gained the most from Sukumar.
 
 

 

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