The ICC Men's t20 world cup is well underway, and the india vs. pakistan match on sunday has everyone excited. Over 90% of the available ad spaces have already been taken by advertisers, who are hopping on board. tv and mobile commercials are virtually totally booked, and slots for HD tv and connected tv are almost completely taken.
 
For the majority of t20 matches, the official broadcasters, Disney Star and Disney+ Hotstar, have maintained their pricing. But sponsors are spending an additional 20–25% for the india vs. pakistan match. This epic fight has enormous popularity, as seen by the exorbitant Rs 50 lakh that a 10-second commercial during it costs. industry insiders highlight how the India-Pakistan encounter has an unparalleled audience, drawing in a premium of 22-25% compared to ordinary matches. Some sponsors are focusing only on one match to obtain the most exposure.

The type of coverage determines the different ad pricing. The aggregate cost for both the HD and SD feeds is Rs 6.2 lakh, but the individual purchases for SD and HD are Rs 4.7 lakh and Rs 2.4 lakh, respectively. All matches have spot buys priced at Rs 6.40 lakh. Three sponsorship tiers are available on the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital portal Disney+ Hotstar, with costs ranging from Rs 30 crore to Rs 80 crore.

Nineteen sponsors, including well-known brands like Dream 11, Maruti, and ICICI Bank, have already registered. On june 2, the USA-hosted t20 world cup got underway. Today is India's opening game against Ireland, while june 9 is the much-awaited matchup with Pakistan.
 
 
 
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SIBY JEYYA

06/06/2024 08:11 AM