Telugu has greatly benefited from Ramoji Rao's eenadu and ETV. It is the only media outlet that emphasizes the value of speaking telugu exclusively—as opposed to combining it with English, as is the case with all other newspapers and tv channels. Despite their popularity, eenadu and etv consistently steer clear of terms like "cell phone," "internet," and so on. Even in situations when the telugu terms are not used at all, ramoji rao insisted on using them.
 
“తెలియకపోతే ఇప్పుడు తెలుసుకుంటారయ్యా రాయండి,” he used to tell his staff. The news Presenters on etv are always dressed in Sarees while other news Channels make Anchors wear Modern dresses to appeal to Young audiences. Sensationalism and yelling are also absent from the reporting. news is not presented with Masala. Many individuals watch etv news around nine o'clock at night to keep fully informed.
 
 Although Ramoji Rao's networks' TRPs have suffered as a result, he established some guidelines for himself and followed them. Furthermore, etv and eenadu don't follow "First News." A news report published in eenadu is considered reliable, as there is no custom of disseminating false information and subsequently apologizing for it. The first person to introduce district Edition newspapers to eenadu was Ramoji Rao. Up to that point, the news mostly focuses on events in hyderabad and other significant cities in the former Andhra Pradesh. Eenadu's penetration may be attributed to the fact that it has maintained the greatest fleet of reporters from far villages to cities since that day.
 



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