Disney Star is expected to earn between Rs 1200 crore and Rs 1500 crore in advertising income from the upcoming ICC Men's t20 world cup, across both tv and wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital platforms. This is a significant increase above the Rs 1000 crore earned in the previous year. There are a record 20 teams and 55 games in this year's t20 World Cup. industry insiders claim that Disney Star has signed up for 59 different categories of advertising, a 70% rise over the last t20 World Cup.
 
Remarkably, 37 of these categories—which include industries like building materials, adhesives, banking, biscuits, ice cream, lubricants, e-commerce, fans, ice cream, and mattresses—are brand-new. The t20 world cup generated a lot less enthusiasm at first than it did the previous season, but it has since perked up, and ad sales are predicted to increase by 10% to 15%.
 
Disney Star had 19 sponsors at the start of the season, but as interest in the competition grew, this list was expanded to include well-known companies including P&G, Google, Colgate, AMFI, Ultratech, Amazon, Whisper, and Grasim Birla. Viewership has increased even more thanks to Disney+ Hotstar's free mobile streaming. Due to weather delays, the India-Pakistan match on Disney+ Hotstar attracted 2.9 crore peak views, exceeding the 2022 world cup but falling short of the 2023 World Cup.
 
 
 
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SIBY JEYYA

26/06/2024 08:41 AM