Not just in theatres but also in the business, the images are always evolving. If 2022 was a year of total stagnation for the hindi film industry, leading to the much-discussed South vs. bollywood argument, then 2023 brought it back to life with films like "Animal," "Jawan," "Pathaan," and "Gadar 2." But in 2024, the momentum from 2023 did not hold.
 
Bollywood is still relying on sleeper successes six months later. It's too early to tell if the industry will generate a profit or if this trend will continue in the second half of the year. The fact that the films we thought would perform well in the first half did not perform well makes it much harder to forecast. Although the first half of the year for the hindi film business was not up to par, trade analyst Taran adarsh noted that it was still much better than a number of years prior.
 
“I wouldn’t call it below average. Of course, we didn't have a Rs 500-crore film. But this year has been better than compared to previous years. We have had ‘Article 370’, ‘Shaitaan’, ‘Laapataa Ladies’, ‘Madgaon Express’ and ‘Munjya’, which is inching towards Rs 100 crore-mark. There’s a mix of different genres that have really worked. But picture abhi baaki hain (the finale is yet to come),” Taran adarsh told india Herald.

Even if the first part of the event was boring, trade exhibitor Akshaye rathi predicted that 2024 will be drastically different because to blockbuster films.
 
"You have to enter the market in order to prosper. A ship can only arrive at the harbour when it sets sail. We've actually had a couple hindi films released here. Additionally, everyone started to feel a little hesitant about going to the movies because of a few early failures, Akshaye rathi told india Herald.
 
That has been a little regrettable. However, with big-budget films on the horizon, I firmly think that films like "Kalki," Independence Day releases, and a few others will revive the box office, which will inspire more filmmakers to take a chance and confidently release their films in theatres. We really need it right now, rathi added.
 
 
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G GOWTHAM

29/06/2024 11:13 AM