Low-alcohol beverages including beer, wine, and liqueurs may soon be delivered by apps like Swiggy, BigBasket, and Zomato, along with spirits. According to industry insiders cited in the Economic Times, states such as New Delhi, Karnataka, Haryana, Punjab, tamil Nadu, Goa, and kerala are investigating pilot projects related to the same. According to the executives, authorities are weighing the benefits and drawbacks of the decision. Alcohol may already be delivered to homes in West bengal and Odisha.
 
"This is to cater to a growing expat population especially in larger cities, changing profiles of consumers who perceive moderate alcohol-content spirits as recreational drinking along with meals, and women and senior citizens who have flagged buying from traditional liquor vends and shop-front experiences as unpleasant," a senior executive said in the report.
 
Online models guarantee age verification, complete transaction records, and limit adherence. According to Dinker Vashisht, vice-president of corporate relations at Swiggy, "In addition, online tech stacks synchronise with regulatory and excise requirements, ensuring adherence to timings, dry days, and zonal delivery guardrails."

During the Covid-19 lockdowns in Maharashtra, Jharkhand, Chhattisgarh, and Assam, limited spirits supplies were permitted. Executives in the retail sector reportedly stated that internet delivery had increased sales in West bengal and odisha by 20–30%.
 
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G GOWTHAM

16/07/2024 10:57 AM