As a result of the growing importance of streaming television and films in our lives, streaming services have made significant investments in the production and marketing of new content. Ormax's mid-year study showcases the most popular direct-to-OTT films and series in India. The most viewed telugu program in the first half of 2024 was B&B: Bujji & Bhairava, which starred prabhas and Keerthy suresh and was an animated preface to the much-awaited movie Kalki 2898 AD.

Thanks to its brief 28-minute duration and association with a well-known movie, it attracted 4.9 million views when it was made available on amazon Prime Video.
 
Top telugu Shows/Films (January – june 2024):

1. B&B: Bujji & Bhairava (Amazon Prime Video) – 4.9 million views
2. 90’s – A Middle Class Biopic (ETV Win) – 3.8 million views
3. Miss Perfect (Disney+ Hotstar) – 3.1 million views
4. Special Investigation Team (Zee5) – 2.8 million views
5. Bhamakalapam 2 (Aha) – 2.7 million views

In tamil content, Inspector Rishi led by a wide margin, becoming the most-watched tamil show.

Top tamil Shows/Films (January – june 2024):

1. Inspector Rishi (Amazon Prime Video) – 4.9 million views
2. heart Beat (Disney+ Hotstar) – 3.3 million views
3. Uppu Puli Kaaram (Disney+ Hotstar) – 2.9 million views
4. Pon Ondru Kanden (JioCinema) – 2.4 million views
5. MasterChef india tamil S2 (Sony LIV) – 1.5 million views

For international content, The Boys S4 was the top performer, while Bridgerton S3 was notable but came in fifth.

Top international Shows (January – june 2024):

1. The Boys S4 (Amazon Prime Video) – 10.5 million views
2. house Of The Dragon S2 (JioCinema) – 8.2 million views
3. Fallout (Amazon Prime Video) – 8.0 million views
4. 3 Body Problem (Netflix) – 6.9 million views
5. Bridgerton S3 (Netflix) – 6.0 million views


 
 
 
 
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SIBY JEYYA

23/07/2024 10:43 AM