Kalki, starring prabhas and Nag Ashwin, was a financially successful movie during its run at the box office; according to the creators' assertion, it brought in over Rs 1000 crore globally. Regarding over-the-top content, kalki has implemented a crucial modification that is required for major motion pictures. Four weeks have passed since kalki had its theatrical premiere, yet the movie hasn't yet made it to OTT. As previously announced, the film's OTT release is being postponed by the producers.
 
This is a necessary step by Kalki's creators in an era where moviegoers are ready to wait for an OTT premiere rather than see a movie in theatres. Due to precedent, all films, no matter how large or tiny, have been available on OTT for four weeks or fewer. This has encouraged viewers to hold off on seeing the movie on OTT for a reasonable four weeks.
 
However, in the case of kalki, delaying the OTT debut is a strong indication that these kinds of films need to be seen in theatres since the OTT debut is not going to happen anytime soon. Since they won't have the luxury of viewing the movie at home in less than four weeks, this might be an indication to the public to come see it on huge screens. This is essentially the urgent requirement for the theatre industry, at least in terms of major event films.
 
 
 
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G GOWTHAM

29/07/2024 11:18 AM