Is there really such a thing as too much coffee? A woman in mumbai has accumulated a bill of over Rs 9 lakh by ordering her favorite cinnamon coffee from Starbucks daily via Zomato. Her story was turned into a celebration by zomato through a new ad film, and a special "Mishquat" discount was offered to customers. In the ad film, Mishquat's mother storms into a Starbucks store, enraged by a thank you note from zomato recognizing her daughter's staggering coffee orders. The manager explains that Mishquat’s daily orders have become part of the store’s ambiance. The delivery partner who regularly brings Mishquat’s orders enters the scene and is recognized by the mother. She tries the coffee herself and finally understands why her daughter is so addicted. The ad ends with zomato offering a special discount code named after Mishquat to celebrate her coffee obsession.
Sahibjeet Singh Sawhney, Zomato’s marketing head, shared the ad film, writing, “Mishquat, from mumbai, has ordered for over ₹9.4Lacs on Zomato. This video is our tribute to her. Special thanks to her mom for letting us create this :)"
The ad film quickly captured the internet's attention, with many people sharing their reactions. One user quipped, "Mishquat’s Starbucks order could fund a startup," while another humorously commented, "She drank my entire CTC. LOL." Some users praised Zomato's marketing strategy, with one commenting, "Wow, Sahibjeet Singh Sawhney! This is next-level personalized marketing by Zomato. Brilliant storytelling and really creative."
Another added, "Turning a data point into such a clever ad is really impressive." And a person commented, "Great job on celebrating Mishquat’s loyalty. It’s gestures like these that truly make zomato shine."
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