With people's attention spans getting shorter and their need for fast, snack-sized material expanding, short-video applications are becoming a bigger threat to streaming services like Netflix and amazon Prime. The typical individual watched shorter videos for 37 minutes a day in 2023, up from 33 minutes in 2022. A research said that over 70% of these films had a duration of less than 30 seconds.
 
It's becoming harder for OTT platforms and content producers to keep viewers' attention for prolonged periods of time, especially in the age of readily available short, interesting films. Experts in the field noted that millennials and Gen Z make up around 60% of the users of short video applications; 40% of them reside in large cities, and the remaining users are from smaller communities.

Nowadays, short films are the preferred form of entertainment since they provide a rapid, engaging experience that works well with hectic schedules. Though OTT platforms are making an effort to mimic conventional tv viewing patterns, they have trouble keeping users on board, especially when advertisements break up the content and force users to return to their mobile displays.
 
Although long-form material still has its place, short-form videos are becoming more and more popular since they are more portable and offer instant entertainment. According to industry experts, short-form content is best used for immediate outreach, such advertising bargains or deals, while long-form content draws in repeat viewers and aids in developing consistent brand message. Short videos are being used as teasers by creators more often in an effort to reach a wider audience. One of the things that makes short films so appealing is that they may satisfy the need for fast pleasure.
 
One of the things that makes short films so appealing is that they may satisfy the need for fast pleasure. Gen Z, who like rapid, stress-free material, is especially fond of this trend. This change in media consumption is being driven by platforms such as YouTube Shorts, instagram Reels, and TikTok. With 43 million homes paying for 97 million video OTT subscriptions in 2023, the paid subscription model for over-the-top (OTT) services is still in its infancy in India. On the other hand, brief material posted on social media is a more appealing alternative for wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital advertising since it provides deep engagement at a cheaper production cost.
 
Reels, memes, and voice pods are examples of new types of material that regular people may make and distribute as the meaning of premium content changes from production quality to relevance and timeliness.
 
 

 
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G GOWTHAM

14/08/2024 07:37 AM