Cheating in the name of online ticket booking!!!
Most people have now started booking tickets online to avoid hassle. Because of this, watching movies has become very easy now. But, do you know that ticket booking platforms Bookmyshow and PVR are quietly cutting your pocket. They show you one price and take something else by using marketing methods like drip pricing and hidden charges. A recent survey has revealed that companies are cutting people's pockets in different ways, sometimes in the name of social donation or something else.
Dark pattern is used extensively to sell movie and event tickets
A survey by LocalCircles has revealed that dark pattern is being used extensively in movie and event ticketing business. In the survey, 73 percent of the people said that they have become victims of basket sneaking. In basket sneaking, companies add extra charges to the customer's cart without informing them. About 80 percent said that they had to pay hidden charges while booking. Apart from this, 62 percent people have fallen prey to unnecessary messages while booking tickets. Such messages show that if you do not book tickets soon, you will regret it.
PVR, Book My Show and paytm Insider are doing this trick
In this survey, about 22 thousand people from 296 districts of the country were interviewed. Of these, 61 percent were men and 39 percent were women. 44 percent of people from tier 1 cities, 31 percent from tier 2 and 25 percent from tier 3 and 4 cities were included in the survey. They were asked for their opinion about different movie and event ticket apps. people complained about 3 types of dark patterns regarding PVR, Book My Show and paytm Insider. He told that Book My Show does tricks like basket sneaking, drip pricing and false urgency. Apart from this, PVR and paytm Insider are also involved in basket sneaking and drip pricing.
click and follow Indiaherald WhatsApp channel