Similar to how lesser-budget movies frequently end up being sleepers at cinemas despite big-budget competition, low-budget, non-star programs are finding great success on streaming platforms. This change reflects a larger trend in which content is becoming more successful on its own, independent of pushy promotion or celebrity endorsements.
 
Several medium-budgeted OTT originals had notable increases in viewing during the week of July 29 to august 4, according to a major media consulting organization. Without the support of well-known celebrities or massive marketing initiatives, titles like commander Karan Saxena (3.8 million views), Raisinghani vs. Raisinghani (2.5 million views), and Tribhuvan Mishra CA Topper (1.6 million views) garnered noteworthy popularity.

Experts in the entertainment sector credit the success of this strategy to the potency of OTT algorithms combined with skillful narrative. Stars may attract their own following, but captivating narrative is what really keeps viewers interested. This is why the OTT landscape is so great—it lets varied, excellent tales take center stage without depending just on big-name stars.

The success of a variety of series in several languages, such as Rangbaaz, Mukhbir, Tripling Season 3, Lakadbaggha, Pranaya Vilasam, and writer Padmabhushan, is indicative of this democratization of content. Experts in the field point out that these shows' popularity is frequently due to their skillfully written material and availability on ad-supported platforms. More flexibility and a wider reach are possible with this approach.
 
The way that content promotion is moving shows a distinct separation between big-budget blockbusters and more focused, smaller releases. While larger plays, such as Heeramandi or Mirzapur, naturally create attention through extensive marketing campaigns, more intimate productions are reaping the benefits of hyper-targeted wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital strategies that speak to specific audiences. For these non-star events, the science of attracting certain viewers and encouraging word-of-mouth is essential. Non-star programs now have more room to draw viewers since there is less entertainment in cinemas with huge stars.
 
 
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G GOWTHAM

30/08/2024 08:17 AM