By include streaming services in their mobile contracts, mobile behemoths are attempting to increase their share of the money made by over-the-top (OTT) platforms. customers and telecom firms alike profit from this trend. As more consumers upgrade to higher data plans in order to experience seamless streaming, telecom companies benefit financially. customers find it easy since they just need to pay for one bill to cover their streaming, internet, and mobile needs.
 
Buyers frequently save money with these package offers. For example, vodafone Idea charges ₹248 for a package that includes 17 over-the-top (OTT) apps; this is about 50% less than what you would pay for each app separately. For prepaid consumers, who account for the majority of smartphone owners in India, this is a significant victory.

Now, though, the question is: Should OTT platforms pay telecom firms a portion of their profits? The telecom companies contend that despite investing billions in network upgrades to enable better streaming, they receive no cut of the revenue from the over-the-top services. This is turning becoming a worldwide conversation, and in some countries—like South Korea—OTT platforms and telecom carriers have already entered into revenue-sharing arrangements.
 

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G GOWTHAM

30/08/2024 09:10 AM