Pepsi debuted a fresh version of its inspirational new brand positioning, "Rise Up, Baby!" through its disruptive tales, personifying the youth's unbreakable energy and unyielding desire. samantha Ruth Prabhu, an actress, young star, and national role model for women, is featured in the ad. samantha has joined Pepsi's star-verse as one of its newest brand ambassadors with this campaign.
The stirring and inspirational ad, which is poised to upend conventional clichés around gender roles, encourages women to follow their interests and unwavering views to defy the expectations that society has placed on them. The campaign is a commentary on the millions of passive remarks and pressures that women face in life. It portrays the archetypal situations that an indian woman faces daily, such as being questioned for not being married by a certain age, being shamed for staying out late for work, or taking on a lead action-oriented role.
Recently, samantha faced backlash from a famous YouTuber for endorsing unhealthy stuff and now it seems she has stopped the endorsements after the period. Her ads for unhealthy brands have come to a close and we couldn't see samantha in Pepsi ads being aired now on television or social media Channels.
The stirring and inspirational ad, which is poised to upend conventional clichés around gender roles, encourages women to follow their interests and unwavering views to defy the expectations that society has placed on them. The campaign is a commentary on the millions of passive remarks and pressures that women face in life. It portrays the archetypal situations that an indian woman faces daily, such as being questioned for not being married by a certain age, being shamed for staying out late for work, or taking on a lead action-oriented role.
Recently, samantha faced backlash from a famous YouTuber for endorsing unhealthy stuff and now it seems she has stopped the endorsements after the period. Her ads for unhealthy brands have come to a close and we couldn't see samantha in Pepsi ads being aired now on television or social media Channels.
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