Karan Johar and apoorva mehta have stated that they would no longer be doing pre-release screenings for their films in an open letter to the media. The two sent their sincere gratitude to the media for their unwavering support and the beneficial influence they have had on their films. The letter goes on to clarify that the decision was made with the intention of offering the media and viewers an unbiased, open-minded approach free from any pre-emptive judgments and critiques.
It also emphasizes the importance of timely reviews for a movie's success by stating that dharma productions will keep holding press screenings for the movie ahead of schedule. This action by dharma productions is also thought to be a publicity gimmick for the next movie, "Jigra," which features Vedang Raina and alia Bhatt. The general public and media outlets have started to conjecture on how this choice would affect karan Johar's filmography's box office performance.
 
The majority of people contend that this might prove advantageous in keeping the secret and the pre-release enthusiasm surrounding the picture without any leaks whatsoever, despite the fact that public reviews have been mixed and others have claimed that this measure will prevent the publication of early spoilers.
 
 

 

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