The Aditya Birla Group's Grasim Industries, home to Birla Opus Paints, has just debuted its newest advertising campaign, "Naye Zamane ka Naya Paint," or "New Paint for the New Era." Leo Burnett india conceptualized the video, which stars seasoned and multi-talented actors like neena gupta and saurabh shukla with two of India's most beloved actors, vicky kaushal and rashmika mandanna, as brand ambassadors discussing its special and unique qualities and quality.
To raise awareness and encourage trials, the campaign will be enhanced in hindi and all other important regional languages and supported by a 360-degree activation across TV, digital, print, OOH, and radio.
"With our new campaign, 'Naye Zamane ka Naya Paint,' which is getting launched this festive season, we highlight our product's performance through a dynamic cast, blending the fresh energy of vicky kaushal and rashmika mandanna along with the timeless charm of saurabh shukla and neena gupta," said rakshit Hargave, CEO of Birla Opus Paints, in response to the campaign. We are sure that this ad, which highlights our creative and motivating approach, will strike a deep chord with our customers.
"I believe one should evolve with changing times," stated rashmika Mandanna. The most recent Birla Opus Paints ad reflects my conviction that decisions should be supported by evidence rather than custom. Being an ambassador for Birla Opus makes me happy, and working with Neena Ji to shoot the commercial was fantastic. I anticipate a fruitful collaboration with Birla Opus Paints.
To raise awareness and encourage trials, the campaign will be enhanced in hindi and all other important regional languages and supported by a 360-degree activation across TV, digital, print, OOH, and radio.
"With our new campaign, 'Naye Zamane ka Naya Paint,' which is getting launched this festive season, we highlight our product's performance through a dynamic cast, blending the fresh energy of vicky kaushal and rashmika mandanna along with the timeless charm of saurabh shukla and neena gupta," said rakshit Hargave, CEO of Birla Opus Paints, in response to the campaign. We are sure that this ad, which highlights our creative and motivating approach, will strike a deep chord with our customers.
"I believe one should evolve with changing times," stated rashmika Mandanna. The most recent Birla Opus Paints ad reflects my conviction that decisions should be supported by evidence rather than custom. Being an ambassador for Birla Opus makes me happy, and working with Neena Ji to shoot the commercial was fantastic. I anticipate a fruitful collaboration with Birla Opus Paints.
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