Particularly in india, there has been a significant change in the way people travel in recent years. According to recent research from Atlys and OCED, Indians, especially members of Generation Z and millennials, have a preference for "experiential tourism" over traditional sightseeing. This new generation loves to include cultural festivals, sporting activities, and music performances of great importance in their vacation plans. This is further evidenced by the growing phenomenon of "gig tripping," in which enthusiasts go across borders to see their preferred performances.

This was made clear when a whopping 20% increase in visa applications was caused by Taylor Swift's Eras Tour! Significant demand has also been generated by Diljit Dosanjh's Dil-Luminati tour and Coldplay's impending india tour, which has resulted in yet another surge in visa applications. An further significant factor in this spike in visa applications is sports-related events. Applications for the Abu Dhabi Grand Prix and other racing events in the US, Mexico, and brazil increased by 10-12%, mostly from Hyderabad, Delhi, and Bangalore. Meanwhile, the paris Olympics saw a 60% increase in applications!
 
Events like Germany's Oktoberfest and indian cultural holidays like diwali and durga puja also cause a massive 15–18% spike in total visa applications, so cultural festivals all around the world have plenty of reasons to celebrate! This demonstrates the present generation's desire to explore the world in a meaningful way, enjoying the things they like and making connections with their cultural origins deeper than ever by prioritizing attendance at several international events.
 
 
 
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G GOWTHAM

15/10/2024 08:34 AM