As part of its ongoing expansion, reliance announced a new collaboration with Timberland to reintroduce its footwear line to the indian market. Isha Ambani, the daughter of mukesh Ambani, finalized the agreement with the US company, which is returning to the nation after a nine-year absence. After losing a lawsuit against Woodland over brand and product design similarities, the US business was forced to close its operations in India.
 
With the assistance of the wealthiest man in India, the US footwear company is now seeking to resurrect its market share in that nation. Due to their comparable outdoor gear offerings, it will be directly competing with the indian brand Woodland. Timberland had a successful initial run, drawing a large number of customers and challenging certain indian brands. Nonetheless, Woodland's presence, brand, and dominance in the indian footwear market provide them an advantage.
 
In the meanwhile, reliance is growing its product line by continuing to collaborate with well-known international brands like Timberland and H&M. New footwear goods will soon be available on its Ajio online portal. Let's see how the market will be. watch out this space for more updates in this regard.
 
 

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G GOWTHAM

26/10/2024 09:32 AM