CavinKare Pvt Ltd, a key player in fast-moving consumer goods, said on thursday that it has entered the creme hair color market with the introduction of its Natural and Nourish Creme Hair color under the Indica brand. In addition to launching a television campaign in this regard, the city-based corporation has enlisted well-known actress trisha krishnan as its brand ambassador.

"We are excited to announce our entry into the creme hair color market with the launch of Indica Natural & Nourish Creme Hair Color. According to CavinKare business Head-Personal Care Rajat Nanda, "Indica has continuously established itself as a leader in innovation, launching game-changing products that improve the consumer experience."

We are honored to have collaborated with renowned actress trisha krishnan, whose persona exemplifies our philosophy of approachable beauty. Our goal is to enable people to easily and confidently embrace their particular beauty," Nanda said.

According to the firm, all retail locations will carry the Indica Natural and Nourish Creme Hair Color, which comes in Natural Black, Dark Brown, and Burgundy hues, starting at Rs 15.
 
"The numerous improvements that CavinKare has introduced to the industry and, consequently, to customers across brands have always been appreciated by me. Indica's Natural and Nourish Creme Hair Color is another cutting-edge product from CavinKare that I am promoting today," trisha krishnan stated during her visit.
 
 

Find out more: