As per report prime minister Narendra Modi, in the run-up to the maharashtra assembly elections, has coined a new slogan, ‘Ek Hain to Safe Hain’ (If United, We Are Safe), which resonates strongly with the Other backward classes (OBC) a demographic that comprises nearly 38 per cent of Maharashtra’s population. The slogan is part of a well-coordinated bharatiya janata party (BJP) campaign to mobilise support among OBC voters by presenting unity as the key to safeguarding their rights and influence in the state.
Meanwhile the slogan highlights the significance of solidarity within the OBC community at a time when political stakes are high, and bjp is intent on securing a substantial share of the vote bank to boost its chances in the upcoming elections. The BJP’s strategy under prime minister Narendra Modi’s leadership is aimed at positioning the party as the OBCs’ most reliable ally and advocate, with a focus on delivering substantial change and development. With OBC voters making up such a large segment of the state’s electorate, bjp is making concerted efforts to address the community’s needs and aspirations.
Moreover PM Modi, himself from the OBC background, has consistently emphasised the need to empower marginalised communities, positioning bjp as a party committed to the OBC cause. This message is strongly resonating with OBC leaders and voters in maharashtra, who feel that the community’s welfare is best served under bjp governance.
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