Currently bjp party has introduced scholarships and support programs for small and medium enterprises owned by OBCs, and initiatives to ensure greater representation of OBCs in educational institutions and government jobs. These initiatives aim to address economic and social issues faced by the OBC community, thus solidifying BJP’s image as a party dedicated to OBC welfare. The slogan ties into these initiatives by reinforcing the idea that unity under bjp will secure a prosperous and stable future for OBC communities. This sentiment has been echoed by bjp leaders in Maharashtra, who are actively working to build alliances with influential OBC organisations, holding community meetings, and mobilising support at the grassroots level.
Meanwhile bjp leaders have not hesitated to contrast their approach to OBC welfare with that of rival parties, particularly congress and the congress PARTY' target='_blank' title='nationalist congress party-Latest Updates, Photos, Videos are a click away, CLICK NOW'>nationalist congress party (NCP). bjp has criticised these parties, accusing them of using OBCs as a vote bank without providing genuine support for their development. In his speeches, PM Modi has asserted that OBC welfare has been a consistent priority for the bjp, whereas congress and ncp have often treated OBC concerns as secondary.
Moreover with the new slogan, the prime minister, in his recently held rally in Akola, launched a sharp attack on congress and its alliance partners, calling them anti-OBC, anti-Dalit and anti-SC/ST. PM Modi also criticised congress by saying that the party “wants all other castes to fight amongst themselves and never intends to take any effort to uplift them".
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