Hotel tariffs in major cities, as well as popular tourist destinations, have climbed sharply due to increased operational costs and the industry’s attempt to recover losses incurred during the COVID-19 pandemic. This has placed the industry in a precarious position, as rising prices deter both domestic and international tourists, who are increasingly opting for alternative destinations.
Comparisons to neighboring and nearby countries highlight the stark difference in value for money. For the same or even lower prices, travelers can experience superior amenities and customer service in destinations like Sri Lanka, Dubai, Vietnam, and Singapore. These countries not only offer quality accommodations and food but also maintain competitive prices in transportation and other services.
In contrast, India’s value proposition has weakened; the high cost does not necessarily align with international standards in terms of hospitality quality, cleanliness, or infrastructure. This disparity has led to a shift in consumer preferences, with tourists gravitating towards destinations that deliver greater value for their expenditure, resulting in a potential exodus of travelers from India’s hospitality circuit.