State-run telecom company bsnl has made significant strides in the past two months, adding a remarkable 6.5 million new users to its subscriber base. This achievement stands out against the backdrop of private giants like jio and Airtel, which have reportedly experienced a decline in their user numbers during the same period. BSNL's recent growth highlights its resurgence in the competitive telecom market, aided by strategic moves such as improving network coverage, introducing affordable plans, and rolling out new services. This uptick signals a growing shift among consumers toward the public sector operator, perhaps driven by its customer-centric approach and cost-effective offerings.

Amid this positive momentum, bsnl has announced that it will not raise tariffs shortly, further solidifying its appeal to budget-conscious consumers. This decision contrasts sharply with the industry trend of periodic tariff hikes by private operators, which often burden users. BSNL's move is likely to attract even more subscribers, as affordability becomes a key factor for many in a market where price sensitivity plays a major role. By maintaining stable rates, bsnl positions itself as a reliable and accessible alternative for customers seeking value for money without compromising on service quality.

The company's recent success also reflects its commitment to modernization and expansion, including the rollout of 4G services in several regions and plans to upgrade to 5g shortly. As bsnl continues to bridge the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital divide, particularly in rural and underserved areas, it is poised to become a major player in the industry. With customer loyalty growing and its strategic decisions resonating well with users, BSNL's resurgence signals healthy competition in the telecom sector, ultimately benefiting consumers and driving the market toward more equitable growth.
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SIBY JEYYA

17/11/2024 11:31 AM