This method involves selecting a particular agenda or narrative that aligns with Vijay's image or interests. The process begins with identifying a message that can either promote his persona or deflect negative attention, which is then shared with prominent social media influencers or platforms. These influencers, often paid handsomely, disseminate the message to their large followers, ensuring that it reaches a wide audience. The strategic use of paid promotions and influencer partnerships allows Vijay’s camp to control the narrative and establish a certain image or perception among the public.

Once the message is out there, the next phase involves making slight alterations to the content and having it repeatedly circulated across various platforms. By rephrasing the same idea in multiple ways, the message gains more visibility and credibility, creating the illusion of widespread consensus or popular opinion. This technique amplifies the narrative, making it appear organic as if it is being shared by numerous independent voices when in reality, it’s a carefully orchestrated campaign. The diversity in phrasing makes the message seem more authentic and relatable to a broader range of audiences, further solidifying the desired narrative.

The final piece of the puzzle involves the "fan clowns"—a term sometimes used to describe die-hard fans who uncritically support and promote their idol’s narrative. These fans, often deeply loyal to Vijay, unwittingly or knowingly amplify the content by repeating the same agenda in their own words. This fan-driven propagation ensures that the narrative doesn’t just remain confined to influencer circles but also spreads among everyday social media users. As a result, a carefully constructed narrative gains momentum, creating a sense of public consensus around it, even if it was originally seeded by a targeted campaign. This method of controlling the narrative and shaping public perception plays a significant role in constructing and maintaining the "stardom" that Vijay enjoys in certain circles, even if it’s seen by some as artificially amplified.
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Vijay

SIBY JEYYA

19/11/2024 09:49 AM