As it enters a "new era" that highlights its impending array of all-electric vehicles, Jaguar has introduced a new logo that highlights its upscale british pronunciation. The 102-year-old luxury carmaker said tuesday that it is changing its old logo, which was all capital letters, to a new one that is meant to be a "powerful celebration of modernism."
 

As they say across the pond, it's also a little more of the classic "Jag-you-are" and less of the American "Jag-wahr."
 
In an attempt to reinvent itself as an electric vehicle manufacturer, Jaguar, which is arguably best known for its expensive racing cars and opulent sedans, has reduced its lineup to just one model in the US—the F-Pace SUV—and ceased selling any vehicles in the UK.
 

Following the company's reimagining, the first electric car is anticipated to enter production in 2026.
 
Except for "G" and "U," which the firm claims illustrates the "unexpected by seamlessly blending upper and lowercase characters in visual harmony," the gold-colored Jaguar letters, created using a proprietary typeface, are spaced out and in lowercase.
A revamped pouncing cat emblem known as the "Leaper" and a new monogram that combines the letters "J" and "R" in the company name are two further modifications to Jaguar's branding. According to car and Driver, the badge will replace the Leaper, which has been a feature of the company's vehicles for many years.
In a news statement, Gerry McGovern, chief creative officer of Jaguar Land Rover, stated, "This is a reimagining that recaptures the essence of Jaguar, returning it to the values that once made it so loved, but making it relevant for a contemporary audience."
 
 
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SIBY JEYYA

20/11/2024 10:38 AM