shiv sena (Eknath Shinde faction) played a decisive role behind the landslide victory of the BJP-led Mahayuti in the maharashtra Assembly elections. Not only was the brand image of chief minister Eknath Shinde strengthened, but public welfare schemes like 'Ladki Behen Yojana' also strengthened his political hold. The role of Robin Sharma and Anant Tiwari, strategic consultants of Showtime Consultancy, played an important role in this transformation. We try to know what was the strategy of Showtime Consultancy? How did Eknath Shinde's hold on the public get strengthened.
Improvement in brand image
Show Time presented the image of Eknath Shinde as 'People's Chief Minister'. His grassroots work style, dedication towards farmers and women welfare, and ability to connect with people personally were given prominence.
Effect of Ladki Behen Yojana
STC strategically branded the 'Ladki Behen Yojana' in Maharashtra. The scheme focused on financial empowerment and employment opportunities for women. The scheme became popular among women in both rural and urban areas, which led to huge support for shiv sena (Shinde faction).
Social media and public relations campaign
STC spearheaded the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital and grassroots campaign. Eknath Shinde's achievements and schemes were effectively presented on social media.
Maintaining balance in the alliance
The consultancy ensured better coordination of shiv sena (Shinde faction) with bjp and ncp (Ajit Pawar faction). This was not only important for the stability of the alliance but also helped in strengthening Shinde's leadership capabilities.
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