Do you recall the days when Big Bazaar was the preferred place to shop? In 2010, it was adored and seemed invincible, much like Shah Rukh Khan in indian retail. With more than 250 locations, Big Bazaar has won over indian consumers. Everything was available there, including apparel, electronics, and food. We first experienced the excitement of making purchases we weren't even aware we needed thanks to the first supermarket chain. This is where it becomes interesting, though. DMart stealthily entered the market while Big Bazaar was busy controlling it. And you know what?
 
It didn't take 250 shops for DMart to have an effect. Not at all. They only needed ten. Ten, indeed! How? By following the saying "Bhai, sasta mil raha hain na, bas wahi chahiye!" that every indian knows by heart! DMart had a more subtle strategy in contrast to BIg Bazaar, which went all out with gaudy seasonal specials and reward schemes. They realized that two things indians adore are discounts and more discounts.
 
Therefore, DMart made discounts their hallmark rather than using short-term promotions to entice clients. It was their identity, not merely a strategy. Consistent, daily savings without gimmicks or lavish marketing campaigns. Then there are the cases of debt. Big Bazaar started an ambitious growth strategy, buying grocery chains one after another and renting expensive space in shopping centers. DMart? They went in a totally different direction.
 
They set up shop in the suburbs, where their target market resided and rent was cheaper. Not only did they avoid uncertainty, they almost never experienced it. DMart barely batted an eye during the 2008 recession, but Big Bazaar suffered. This is where the plot really takes a turn.
 
Relationships, not just prices, were DMart's hidden weapon. They were able to obtain merchandise at competitive pricing since they paid their suppliers in 10 days as opposed to Big Bazaar's 60. Additionally, they only offered necessities that everyone needs all year round, avoiding the sale of big electronics and perishable commodities. Clever, huh? What's the lesson here, then?
 
DMart was controlling its speed like an experienced runner, whereas Big Bazaar was running without stopping for water. The result? Being the most strategic is what allowed DMart to emerge as the retail champion, whereas Big Bazaar was ultimately overtaken by debt. And DMart was undoubtedly successful in doing so.
 
 
 
 
 
 
For more interesting updates wa click and follow Indiaherald WhatsApp channel

Find out more:

Big Bazaar DMart

G GOWTHAM

13/12/2024 09:16 AM