The number of ads is rising quickly in order to increase income as the OTT space expands and attracts a wider audience. Ads for gambling are frequently seen on most networks throughout the indian Premier League season or during any live sporting event. The goal of OTT is similar to that of the numerous gaming and gambling applications that are advertised on various platforms.
 
The primary issue is when children view these advertisements while viewing kid-friendly content on over-the-top platforms. Concerns about the product being portrayed in these advertisements, which might influence youngsters, have increased among parents. Approximately 60% of parents have come across unsuitable marketing in children's internet material, according to many recent polls. The majority of these advertisements include subjects like sexual wellness, gambling, and underwear.
 
On these sites, the majority of parents want harsh penalties for breaking age-inappropriate rules. Children may suffer psychological harm as a result of offensive and obscene advertisements. As a new OTT age dawns, it is crucial to target kids with kid-friendly advertisements that also contribute to their entire development rather than emphasizing style and obscenity. watch out this space for more updates in this regard.
 
 

For more interesting updates wa click and follow Indiaherald WhatsApp channel

Find out more:

Vulgar ads

G GOWTHAM

13/12/2024 09:51 AM