PMJ Jewels is excited to announce the launch of its latest campaign, featuring the radiant Sitara as its brand ambassador. A symbol of grace, charm, and modern elegance, Sitara perfectly embodies the values and aesthetic of PMJ Jewels, making her the ideal face for the brand.

The newly unveiled collection, showcased in this stunning campaign, is a true celebration of indian heritage and craftsmanship. The designs marry intricate artistry with contemporary elegance, featuring breathtaking emeralds, diamonds, and rubies. From bridal treasures to statement pieces ideal for festive occasions, this collection radiates luxury and timeless beauty. Each piece has been meticulously crafted to elevate every moment, allowing the wearer to feel nothing less than royalty.

A Landmark Moment at Times Square

Taking the campaign to a global stage, PMJ Jewels proudly revealed this collaboration in one of the world’s most iconic locations – Times Square, New York City. The luminous imagery of Sitara draped in PMJ Jewels' latest creations illuminated the heart of Manhattan, marking the brand's international expansion and commitment to showcasing the rich essence of indian jewelry to a global audience.

This campaign is not only a tribute to the art of fine jewelry, but also a celebration of heritage, craftsmanship, and elegance that knows no boundaries. With this powerful launch, PMJ Jewels continues to shine as a beacon of luxury, tradition, and sophistication, bridging cultures and spreading the timeless allure of indian craftsmanship worldwide.

Find out more: