Netflix may enter IPL streaming rights race soon..!?

The online streaming business in india is huge, and the most important thing in this sector is the live streaming of IPL matches that take place every year. Due to the cheap availability of internet data in india, the number of people watching online is more than those watching on TV.
Due to this, there is a lot of competition every year in getting the streaming contract for IPL matches. Last time, foreign companies like apple and amazon tried to compete. However, due to the presence of big whales like jio and Hotstar, they withdrew from the competition.
Meanwhile, since jio and Hotstar have now been merged, both the tv and streaming divisions are in the hands of mukesh Ambani. It is in this context that Netflix has entered the streaming industry, and in particular, it has entered the sports streaming industry and has set a record early on.Netflix set a new record for live-streaming viewers on christmas Day. Netflix live-streamed two special games of the National Football League (NFL) in the United States.

According to preliminary data from Nielsen, the Kansas City Chiefs defeated the Pittsburgh Steelers by an average of 24.1 million viewers.
Similarly, the Baltimore Ravens defeated the Houston Texans by an average of 24.3 million viewers. With this, the two games combined have attracted nearly 65 million viewers across the United States. The 13-minute special performance by the famous singer Beyoncé during the halftime show of the Ravens-Texans game attracted a large audience. The show drew more than 27 million viewers, a new record for the Netflix platform. The matches were watched by not only football fans but also music fans who were eager to see Beyoncé perform.

As part of a three-year deal with the NFL, Netflix has secured exclusive streaming rights to the christmas Day games. According to the Wall Street Journal, Netflix has paid $75 million for each game. This brings Netflix's total spend on exclusive streaming rights this year to $150 million. The success is expected to set Netflix up for a potential IPL streaming deal in the next few years.
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Sowmiya Sriram

28/12/2024 09:47 PM