"i'm happy that music itself is forming a different enterprise"


Sreerama Chandra, the acclaimed playback singer, has been a outstanding call within the song industry for over a decade, fascinating audiences in 9 languages, predominantly telugu and Hindi.


rising to fame because the winner of indian idol Season 5, he later hosted the inaugural season of telugu indian Idol. known for his soulful renditions, Sreerama these days clinched the Filmfare Award for high-quality Male Playback singer - telugu for the music O Rendu prema Meghaalila from the 2024 film toddler lately. In an one-of-a-kind interview with cash manage, the versatile artist, additionally recognized for his hit music Subhanallah, opens up approximately his inspiring journey from an engineer to a celebrated singer and his foray into performing.


Excerpts from the interview:


1. What was your first large break inside the tune industry and how did it assist you to establish yourself in both the bollywood and the telugu track industry?


i used to be an engineer while before I wanted to take part in indian idol, and i grew up i used to be i used to be introduced to music as a kid in all likelihood when I did not understand approximately it. My mom constantly said that I used to like the radio, and i used to forestall crying as a child. and then tune and making a song got here natural than I learned or, you recognize, who has done any guides in music.


It changed into a calling it turned into a calling from inside. I always wanted to, but, then I joined my engineering college my 1st year, after which I commenced studying song inside the same year. So the mornings from 9 AM to five PM, my engineering used to preserve me busy, and then, later, I gave an hour time to my tune. I desired to explore my making a song capabilities and spot if I could as it was a completely critical and an emotional calling from within. So to start with took part in, Voice of india 2008. but I were given rejected, went back and i continued my engineering and additionally endured my track training and then came returned sturdy with indian idol in 2010. and i think it truly is why the whole thing fell in vicinity, and things just took off. And my first destroy, i might say, after indian idol became, the winner of indian idol was imagined to get a music in a Yasharaj film, which was Meri Brother Ki Dulhan. And passed off, I sang a music for, himesh reshammiya Ji, which become Balma and fortuitously, Balma launched and have become a blockbuster. in order that changed into my first, track, virtually. after which got here in Subhanallah in 2013 from yeh Jawaani Hai Deewani. So those 2, like, without a doubt did the process for me as I began being referred to as a playback singer in bollywood after prevailing the indian Idol.


2. considering you've got labored in the bollywood and the tollywood industry, what are the challenges that you face whilst adapting to specific song patterns in special languages?


challenges are in reality there as I sing in 9 specific languages. Over 500 songs in nine extraordinary languages out of which, telugu, hindi, English, are some thing that I communicate. I recognize the language, so the grammar will become less difficult. I grew up as a telugu boy, and then i've been also paying attention to a variety of hindi music, bollywood music. I apprehend how the graph works, and, it's extra experience primarily based. when it comes to bollywood, it's far, lots of mild tune which has got greater flowy sur, sargam, and such things as that. however, while in telugu cinema, it is a whole unique state of affairs. it's it's a little greater in-depth of a song and formation. they may be pretty deep and they're quite dynamic in of their own way, and, they're now not simpler. it is no longer some someone who can just sing alongside. they've got a one-of-a-kind creation to it.


3. You made your appearing debut in 2013 with the film Jagad Guru Adi Shankara. How did the transition from making a song to performing experience for you, and what changed into the experience like stepping into a new innovative field?


acting has been superb. Like last yr I did a telugu web series which became released in this telugu OTT app referred to as Aha. I imply, here and there i have been trying and the element is I began hosting in 2021. So there are pretty a few abilties hidden in me. Like, i love dancing. i was on Jhalak Dikhhla Jaa this yr. i was a finalist on Jhalak Dikhhla Jaa season 11 on Sony. So yes, I had all this inside me. I think as someone as a telugu boy who loves movies and who loves tune, grown up in a center class own family, connected to all of the heroes, the work and dance. dance is one of the key factors for all of the South indian heroes. i have this issue that i am a performer. I sing. I dance. I do a gaggle of things. And as an actor, I usually cherished being an actor. And the fad, the attain that an actor had, I usually loved that.


4. As you've been an artist in the industry for extra than a decade now, what are the changes that you might have determined over the years, in particular in the song industry?


numerous adjustments, clearly. I assume there has been an entire technology change that had passed off because an up until 2014-15 there was no social media. And there was no influencers, and the whole lot turned into either tollywood or bollywood film centric. And abruptly, there has been this whole manner of TikTok that got here out and people began diversifying. after which there had been  YouTube sensations who have become, singers. those who started singing covers became famous. and then bollywood just like took a again seat and those began making original track. And that is in which, you know, from after 2015, I think the entire, era had modified.


after which it was form of difficult for me to get acquainted with it due to the fact we had been greater of traditional bollywood humans or conventional film/ track those who commenced off our careers thinking we wanted to emerge as playback singers. and even back then, your big music labels also by no means supported independent tune in 2011, 12, 13, although I wanted to make them. They have been like, 'good day. the whole lot is Bollywood. You must take a look at Bollywood.' and you need to get guidance from folks who are already within the industry. So but then 2015-sixteen took place whilst the whole technology started out changing, then even now, it is like Greek language to me of no longer being a part of films and doing an impartial track. I attempted doing that from 2018- 19. I tried making tune and putting it obtainable. but, yeah, someplace, I suppose the dots have been not linked proper, and that i could not do what I wanted to do inside the indie scene.


five. With the rise of social media and the growing impact of the net, do you suspect impartial artists now have a higher chance to thrive, or does success still heavily rely on being related to bollywood or essential song labels?


No. I assume i'm, in a manner, glad because music itself has started out building its very own enterprise due to the fact for the longest time, for the longest time frame, track became usually part of films. right. And, track changed into only diagnosed as a medium as a part of films and became depending on movies to express. They had to have a film on their playing cards to really express their song. however i am glad that tune itself is forming a distinct industry, and all the indie artists are doing a groovy task. they're doing a wonderful process. And now films are also, like taking their track into and making the songs. And so it's form of diversifying and, making its very own, like, five, 6 years down the line. I suppose it'll be almost just like the western subculture where movie has song industry has an entire different department altogether. II like the change, however, yeah, it's simply that i am seeking to match into it, and that i want to grow to be an indie artist too going forward. So I wanna be part of that change and grow with it.

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G GOWTHAM

31/12/2024 05:51 AM