What's going on with the sankranti releases, particularly the prints from the United States? The state of the U.S. or foreign printing is truly depressing, regrettable, and intolerable. After nearly three years of development, director Shankar's Game Changer was still re-recording and going through last-minute final checks. The U.S. distributor was unsure if the content would arrive on time because it was provided at the last minute. Prints in tamil and hindi were not even provided for premieres.
 
Fans just demand a big release when a star-hero movie comes out; they don't comprehend the difficulties the distributors endure. Demand and timely delivery of the prints from the manufacturing side are unimportant to them. They just target the distributors in the United States. Two other sankranti releases are also having the same problems, so it's not just Game Changer. Only a few hours ago, the final copy of Balakrishna's Daaku Maharaaj was handed to Shloka Entertainments, the U.S. distributor.

Now, they must deal with the nerve-racking stress of distributing both wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital and physical copies to cinemas. The distributor is the focus of abuse by these superstars' admirers. How realistic is it to anticipate a proper release if movies like Daaku Maharaaj, Sankranthiki Vasthunam, and Game Changer are unable to provide content to U.S. distributors at least 48 hours in advance? Should the distributors, who have made significant financial investments, be more concerned with the timely delivery of the prints or with the success of the movie and the return on their investment? The film industry itself is a risky and large-scale venture. Is it reasonable to cause them this much stress by not providing the information well in advance?

This practice is utterly detrimental. One wonders why the final copy can't be available at least 48 hours before the release of a movie. This is the worst behavior that Tollywood, which takes pride in its pan-Indian flicks and thousand-crore blockbusters, keeps doing. It sounds very strange. For purchasers, this is the unfortunate truth.
 
 
 

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G GOWTHAM

11/01/2025 08:40 AM