What's going on in India's bedrooms behind closed doors? Too much, yet not enough. Discussions over the changing nature of intimacy in the nation have been spurred by a recent poll, Laid in india 2025, conducted by the bedroom wellness company MyMuse. The poll, which gathered opinions from more than 10,000 participants, provides a novel perspective on contemporary relationships and reveals startling facts about Indians' attitudes toward connection, love, and desire.
What the Findings say
The results reflect the diversity of the nation. According to the poll, about 62% of indians said they would like to do something different in the bedroom and break out of their routine, even though 87% of them no longer wait until marriage to experience intimacy. Nearly half of the respondents either use or wish to investigate sexual health products, indicating a rising receptivity to them, according to the research. 87% of interviewees cited emotional connection as a crucial component, demonstrating that meaningful ties are just as important as physical ones.
One statistic jumped out despite these positive changes: 55% of indians still desire more sex. This discontent extends to married people as well as singles and couples. With 59% of married respondents acknowledging they still believe they don't have a fulfilling sexual life, the research dispels stereotypes about marriage as a solution for intimacy problems. It's interesting to note that women expressed significantly greater discontent (60%) than men (53%), which goes against conventional wisdom regarding who is more outspoken about their wants.
Why though
Tantric and meditation instructor Srishati Singhal claims that this lack of connection is caused by ingrained sociocultural elements.
"I think the numbers may be larger than those that are being published. This is caused by several circumstances. indian couples frequently get married young, which leaves little time for travel. Intimacy is disrupted by children, who typically follow shortly after," she says.
Lack of privacy is another significant problem, particularly because many
Indian couples reside together in families. "The family dynamic frequently requires spouses to be secretive, even though this is rapidly changing in urban areas. Couples have little time or space to completely embrace their sexuality or sustain an active and satisfying sex life because of their ongoing participation in family life," she continues.
Furthermore, Singhal believes that sexuality is suppressed in india on a collective cultural level. A routine-driven and boring sexual life results from people not learning about lovemaking, sexual intimacy, or ways to keep things interesting. Couples find it difficult to reignite desire or put effort into their personal life when they lack knowledge and understanding.
Intimacy is pushed to the bottom of the priority list by the hectic schedules and ongoing fatigue of the contemporary lifestyle. Intimacy is frequently minimized to a short-term stress-relieving activity, which is detrimental to long-term partnerships. This could work during the honeymoon period, but as the partnership ages—especially after having kids—it gets harder.
Bhavjeet Sehgal, a sexual health specialist and content developer, says that communication is the most important component that indian couples lack. "When partners are honest about their fantasies and desires, intimacy thrives," she says. Relationships stagnate when there is no honest communication. It is particularly difficult for women to voice their demands because of social criticism. Sehgal advises couples to prioritize open, nonjudgmental dialogue to develop stronger emotional and physical bonds.
Towards an intimate revolution
Although there are undoubtedly issues, indians are becoming more open to trying out novel forms of intimacy. According to the survey, there is a growing acceptance of sexual health talks, and approximately 48% of respondents are willing to explore techniques that might improve their sexual experience.
"The report is more than just a snapshot of the country's sex lives," says anushka Gupta, co-founder of MyMuse. It represents the larger difficulty of establishing areas for connection, exploration, and communication in partnerships rather than only indicating the want for more sex.
**The report covers 500+ cities and towns, from Tier 1 metros to smaller Tier 3 regions, which provides a comprehensive look at intimacy across urban and rural India.
What the Findings say
The results reflect the diversity of the nation. According to the poll, about 62% of indians said they would like to do something different in the bedroom and break out of their routine, even though 87% of them no longer wait until marriage to experience intimacy. Nearly half of the respondents either use or wish to investigate sexual health products, indicating a rising receptivity to them, according to the research. 87% of interviewees cited emotional connection as a crucial component, demonstrating that meaningful ties are just as important as physical ones.
One statistic jumped out despite these positive changes: 55% of indians still desire more sex. This discontent extends to married people as well as singles and couples. With 59% of married respondents acknowledging they still believe they don't have a fulfilling sexual life, the research dispels stereotypes about marriage as a solution for intimacy problems. It's interesting to note that women expressed significantly greater discontent (60%) than men (53%), which goes against conventional wisdom regarding who is more outspoken about their wants.
Why though
Tantric and meditation instructor Srishati Singhal claims that this lack of connection is caused by ingrained sociocultural elements.
"I think the numbers may be larger than those that are being published. This is caused by several circumstances. indian couples frequently get married young, which leaves little time for travel. Intimacy is disrupted by children, who typically follow shortly after," she says.
Lack of privacy is another significant problem, particularly because many
Indian couples reside together in families. "The family dynamic frequently requires spouses to be secretive, even though this is rapidly changing in urban areas. Couples have little time or space to completely embrace their sexuality or sustain an active and satisfying sex life because of their ongoing participation in family life," she continues.
Furthermore, Singhal believes that sexuality is suppressed in india on a collective cultural level. A routine-driven and boring sexual life results from people not learning about lovemaking, sexual intimacy, or ways to keep things interesting. Couples find it difficult to reignite desire or put effort into their personal life when they lack knowledge and understanding.
Intimacy is pushed to the bottom of the priority list by the hectic schedules and ongoing fatigue of the contemporary lifestyle. Intimacy is frequently minimized to a short-term stress-relieving activity, which is detrimental to long-term partnerships. This could work during the honeymoon period, but as the partnership ages—especially after having kids—it gets harder.
Bhavjeet Sehgal, a sexual health specialist and content developer, says that communication is the most important component that indian couples lack. "When partners are honest about their fantasies and desires, intimacy thrives," she says. Relationships stagnate when there is no honest communication. It is particularly difficult for women to voice their demands because of social criticism. Sehgal advises couples to prioritize open, nonjudgmental dialogue to develop stronger emotional and physical bonds.
Towards an intimate revolution
Although there are undoubtedly issues, indians are becoming more open to trying out novel forms of intimacy. According to the survey, there is a growing acceptance of sexual health talks, and approximately 48% of respondents are willing to explore techniques that might improve their sexual experience.
"The report is more than just a snapshot of the country's sex lives," says anushka Gupta, co-founder of MyMuse. It represents the larger difficulty of establishing areas for connection, exploration, and communication in partnerships rather than only indicating the want for more sex.
**The report covers 500+ cities and towns, from Tier 1 metros to smaller Tier 3 regions, which provides a comprehensive look at intimacy across urban and rural India.
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