At several Puma india locations, the company's name was written as PVMA rather than Puma, which shocked many consumers. social media users were divided about this disparity; some thought it was a spelling mistake, while others saw it as a possible marketing tactic.
 
Puma made a bold announcement by appointing famous badminton star pv sindhu as their brand ambassador. 'Puma' signage was briefly replaced with 'PVMA' at many locations to honor pv sindhu and celebrate this collaboration.

Puma has declared that it will produce badminton-specific merchandise. In collaboration with pv sindhu, Puma intends to introduce a unique high-performance badminton line that will encompass clothing, accessories, and footwear.
 
The goal of this collaboration is to take badminton to new heights in india, starting with the 2025 india Open. The business claims that this initiative will be crucial in motivating young athletes and igniting their passion for the game.
 
Badminton is the second most popular sport in india after cricket
In urban regions of india, badminton is the second most popular sport after cricket, according to the Google-Deloitte Think sports 2024 research. Of its 57 million admirers nationwide, 27 million belong to Generation Z. Over the past four years, badminton's reach has grown by 65%.
 
 
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SIBY JEYYA

15/01/2025 09:23 AM