Milk plays an important role in the daily diet of Indians. Milk is a food item that provides important nutrients like calcium that everyone from children to adults needs. Many indians do not spend their time without drinking tea and coffee once in the morning, once at 11 am, and once in the evening. For some, their work cannot run without drinking tea. That is how important milk is among the people. Sweet news has been released for tea and coffee lovers. Amul has reduced the prices of some of its milk varieties by Rs. 1. Leading milk brand Amul has announced a price reduction of Rs. 1 per liter for its 3 main products, Amul gold, Amul Dasa, and Amul Tea Special.
Amul is a favorite dairy product brand for many. Headquartered in Gujarat, the company sells various dairy products. Since its inception, the company has maintained its taste and quality intact and has become a leading brand preferred by many in India. According to the current revised prices, Amul gold 1 liter is now available for Rs. 65, Amul Tea Special 1 liter for Rs. 61, and Amul Dasa 1 liter for Rs. 53. Although the company did not give any detailed reasons behind the price cut, industry experts believe that the company's move is in the best interest of customers amid increasing market competition. In june last year, Amul increased the prices of Amul gold and Amul Dasa by Rs 2 per liter. The price hike was announced as a measure to reduce the cost of production and provide profit to milk producers. In this situation, it has now again reduced the prices of these two milk varieties by Rs 1.